"new cereal" news and stories

General Mills has a brand new cereal out in stores now. It's got the now-familiar "whole grain" label on it, promising a healthy breakfast, but somehow Double Chocolate Cookie Crisp doesn't seem like it's going to stack up nutritionally to, say, a bowl of oatmeal. I had no idea that Cookie Crisp was still on the market (anyone remember the cop that used to be in the commercials?), let alone the fact that GM was working on new variations, including the double choc as well as peanut butter.

Surprisingly, Double Chocolate Cookie Crisp isn't too bad when you take a look at the label. Each serving as only 130 calories and 2.5 grams of fat, none of it saturated, and it's fortified with calcium, iron, folic acid, etc. And the taste? It's pretty much like chocolate chip cookies and milk. They might be a bit on the sweet side, but for a chocoholic needing a fix in the morning, you could do a lot worse.

If you're not interested in sugary treats in the morning, the cereal might be more satisfying as a snack in the afternoon. Each 3/4 cup serving is going to be slightly bigger than what you'd find in one of those 100 calorie packs of "cookies" and you'll get a lot more servings out of a $4 box.