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Pat LaFrieda. Photo: Nick Solares.
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Haute Burger. The idea seems silly of a food that was once so simple. (Grind meat. Form patty. Grill. Dress. Eat.)
That's no longer the case.
Proprietary patties are big business, with big money to be earned in creating a mouth-watering blend of ground cow. A masterful mix could earn a chef the coveted crown of
Burger King at one of growing number of cook-offs, such as
the Feedbag's first annual
cook-off in Summit, N.J., last weekend.
In New York, when a chef wants a custom burger, he often turns to third-generation meatman Pat La Frieda, whose family has been
making burgers for nearly a century. He and his staff spend up to two months creating the right mix of meat for a chef.
"For the
Shake Shack we made almost 30 different blends," La Frieda told us. "For
Minetta Tavern's Black Label Burger, it was probably just as many. We tried different styles of meat, different weights. It was a process. I was eating burgers everyday."
We caught up with LaFrieda to get the juice on his family, the growing list of big name chefs trafficking in burgers and his decision this month to finally make three types of patties available to home cooks through
Fresh Direct.