Paula Deen loves butter with an almost disturbing enthusiasm. She puts butter in just about every single dish she makes and the recipes, by and large, taste pretty darn good. It's hard to go wrong with bacon and butter, as Paula knows. This is the woman who made a bread pudding out of Krispy Kreme donuts, topped with butter rum sauce, after all. But it is not impossible to go wrong and it seems that Paula finally crossed the line. She drank a bowl of melted butter and TVgasm managed to capture the astounding feat with a few choice screenshots.

I hope Paula has a good cardiologist.

[Image TVgasm]

A few loyal viewers have begun a campaign to bring Sara Moulton back to the Food Network. It seems that the attempted demographic switch isn't sitting very well with the viewers who enjoy a something educational - perhaps even about cooking - along with their entertainment. The Bring Back Sara campaign involves writing letters to the network in an effort to convince them to "opt for steak over sizzle" and stay truer to their original format, instead of letting the likes of Sara go. Because Sara already has a new show lined up on PBS, it seems unlikely that the Network would bring her back without a truly massive response to her departure. Hopefully, this will serve to highlight the issue to the executives at the station and have them reconsider their choices to eliminate some of their best shows and, in the future, have them consider adding more substantial shows back into the line-up.

Statistically, the most targeted group in marketing is 15-35 year old males.They often have a large chunk of disposable income and they are considered to be more likely to spend it than to save it. It makes sense that advertisers and television networks would want to have a portion of that income reach them. It does not make sense, however, to do with utter disregard for the population that is actually likely to watch your network or your programming.

According to Sara Moulton, when the new president of the Food Network came in she wanted to make the network appeal to that new target demographic with young, entertaining shows – not cooking programs. The obvious disconnect here is the fact that the network is called the Food Network; cooking shows are a logical component of the programming. Sara even said that a producer friend of hers was told "No chefs please, and nobody with training" when they were pitching show ideas.