Store brand products can be more affordable and, in many cases, better tasting than their name-brand counterparts. With some products, the larger national brands actually produce the store-brands, which simply receive different packaging before being shipped out to stores. Personally, I'm an open minded shopper and don't usually discriminate between name brand and non name brand food items. I buy store-brand sodas along with Diet Coke and do price and ingredient comparisons with products I haven't previously tried, often to discover that the store brand is almost identical to the more expensive corresponding brand.
That said, there are still some products that I won't buy if they're an off-brand. I prefer Heinz ketchup, for example, and approximations of Honey Nut Cheerios just don't quite measure up. It's probably because they're familiar flavors that I grew up with, and for that same reason, you probably have some, too. What store brand products will you not buy?
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