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Posts with tag nascar

Hooters launching energy drink

In case there was ever any doubt, here is further proof that everyone is getting in on the convenience-beverage craze. Hooters has announced that they will be launching a new energy drink this spring, complete with pictures of real Hooters waitresses on the cans. According to their website, there will be regular and sugar/carb-free versions of the drink, in orange and berry flavors, and it will sell for $1.99. Hooters has also announced that the new brand will be sponsoring Casey Kingsland at the NASCAR Craftsman truck racing events, and subsequently selling a whole new line-up of racing merchandise - at the track and at the store.

The vice-president of marketing for Hooters, Mike McNeil, said in a statement: "We are very excited to launch this new product into the dynamic energy drink market. When you think of Hooters you think of high energy." Really? Is that really what you think of when you think of Hooters? I'm not so sure.

Batali, Brooklyn, and Big Wine: Food & Wine in 60 seconds

NASCAR jumps on the health bandwagon: NY Times Dining in 60 seconds

Just like the participants in so many other sports, even NASCAR drivers have to watch what they eat. Don't think it's a tough job? Consider that the drivers spend over 3 hours in a 120F car going 190mph - a car in which he is wedged firmly, uncomfortably into place, breathing exhaust fumes and fighting the pull of G-forces. A nutritionally sound diet can not only help the driver concentrate and drive better, it can help him (or her) win.

Sliver-slim restaurants take into account that diners want find food in addition to some entertainment, so they're not just seating guests at the bar, they're taking out the tables. Could the ulterior motivation of the restaurateurs be that New York real estate is so high?

The difference between types of honey can be huge and once you get a taste for honeys from specific flowers, plants and fields, the applications for the sweet stuff suddenly seem endless - as some chefs are already finding out.

Don't fear spices. While subtlety is pleasant, there is much to be learned from using spices by the handful, not the quarter teaspoon, as they are used in Middle Eastern cuisine. Try Spoon Lamb or Spicy Carrot Puree.

Perhaps the greatest of all champagnes, Bollinger's Vieilles Vignes Françaises, comes from grapes that are some of the few in France not grown from American roots.

Mark Bittman, the minimalist, takes a look at the bitter green arugula with white bean and salt cod salad.

Frank Bruni dines at Dona and gives it two stars.

Mario Tailgates NASCAR Style

When I first saw Mario Batali's new paperback Mario Tailgates NASCAR Style on Jessica's Biscuit, I thought it was a joke. I got my hands on a copy at a local bookstore today and, indeed, it's real. Apparently Mario likes NASCAR. At least, that's what the introduction lead me to believe, as he speaks of NASCAR fans in the first person plural. The recipes are a combination of American "cookout" food and some recycled items from Mario's previous books. Ham and cheese biscuits and "Mario's Kick Ass Barbecue Sauce" mingle with pork braciolona and grilled lobster with Limoncello. I just don't know about the logistics of stuffing, trussing and braising a pork shoulder in a tailgait environment. Still, I have to give the man credit for continuing to broaden the palate of the average joe. But with Mario's well-known penchant for using unusual meats, I'm a little surprised that I didn't see any roadkill cookery in here. Maybe I just didn't look hard enough.

Some mustard on your NASCAR dog?

nascar branded meats

Sure, it's March Madness, with the nation seemingly going crazy over four college basketball teams, but don't forget that the loyalty of NASCAR fans just might rival any full-body-painted, foam finger-wagging NCAA fan. NCAA doesn't have their own brand of hot dogs, now does it?

NASCAR has their own officially-branded jumbo hotdogs, bacon, deli-thin-sliced meats and sausages that are available in grocery stores, meant for cooking at home or "in the infield," which I assume is akin to tailgating at a football game. Can you taste the excitement? NASCAR sure hopes so. Too bad the word "NASCAR" isn't branded right into the dog itself. Now that would be tasting the excitement.

[via: Autoblog]

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Expand your grill repertoire by incorporating grilled items into tasty summer soups.

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