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Misspeaking Starbucks

I have always wondered why people have problems saying the drink names at Starbucks. I'm not just speaking about the sizes, Tall, Grande and Venti, either. I'm talking about words like "latte." I notice men actually mispronounce the words on purpose. They will plaster a big grin on their face and, sarcastically, say something like "I'll have a 'grand kap-po-see-no.'" I kid you not - and when you come into a Starbucks every single morning, you will learn, at some point, the proper pronunciation of the names. How hard is it to say 'grahn-day,' really.

I generally chalked it up to some sort of testosterone-based insecurity because women almost never do this; the fear of saying a word incorrectly by chance was so great that these men preferred to grossly mispronounce the words on purpose. The question is: why be insecure?

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Filed under: Trends, Drink Recipes, Coffee Shops

Playing name games

checkout line recognition?For years, companies like Starbucks have been asking customers for their name. Using a name - as opposed to a generic “sir”, “ma’am” or “miss” - gives the cafe a sense of familiarity, as well as providing a convenient way to match customers with their orders. I find this to be a good system and would rather have my name called out by a barista than have to match a number on a receipt to my order or try to explain to an angry looking octogenarian that my caramel macchiato is not the same as her black coffee. Incidentally, the latter happens quite a lot, since the people who want to fight over drinks are the same people who hate to give their names to the baristas. Needless paranoia, since your first name is not generally considered to be classified information.

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Filed under: Business, Trends, Newspapers, Stores & Shopping

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Coffee that sounds like dirt: why am I so drawn to it?

thundermuck coffee
My brother-in-law worked for a local coffee warehouse for a couple of months (it was a long stint for him). One day he brought home a sticker from one of the coffee bags and stuck it on my coffee bean canister. "Fried Nerve Ends," it reads. I loved it.

So it may not surprise you to know that my new favorite coffee is this "Thundermuck" from Columbia River Coffee Roasters. How can you not love coffee that sounds like, uhh, mud? I take a perverse pleasure in drinking delicious, dark things that sound... silly. Why am I so attracted to terrible-sounding coffee?

Filed under: Stores & Shopping, Drink Recipes

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