"name" news and stories

In Sunday's New York Times Magazine, there was an interesting article by Mark Bittman about the franchising of great chefs. The article covers how world renowned chefs, including Alain Ducasse, Joël Robuchon and Daniel Boulud, are expanding into restaurateurism, trading on their name and the cooking that is represented by that name.

It is not that there is anything wrong with the branding that the chefs are doing because it is financially a good move for them and, in some cases, good for diners who have world-class cuisine more readily accessible. For the chefs, opportunities like these are outstanding.

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A chain of Canadian restaurants can continue to use the name Barbie's, despite complaints from toymaker Mattel. Canada's Supreme Court recently decided that the Montreal-based steak restaurants have nothing to do with the doll. Mining the decision for a bit of humor, Justice Ian Binnie read a dictionary definition of Barbie as "a female who is superficially attractive in a conventional way, especially with blue eyes and blond hair, but who lacks personality," Reuters reported. "In that regard, the association of the Barbie doll with food might be taken as a warning of blandness," he added. The same court also ruled that a Canadian line of women's clothing can continue to use the name Cliquot, which is only one c away from the name of the famous champagne house. Bloomberg also reports.

Perhaps with an eye towards ballpark munchies and the upcoming grilling season, someone asked Yahoo! how hot dogs got their name. They directed the questioner over to the National Hot Dog and Sausage Council which has come up with a (semi) definitive answer, since no one really seems to know the exact origin. One thing is clear: it's an American name, even if the sausages themselves were German.

Apparently, the name originated in the 1800s, when a large number of German immigrants began to move to the US. With them, they brought lots of sausages, but they also brought long, thin, dachshund dogs. The similarity in  shape between the two is what probably prompted someone to dub the sausages "hot dogs" and the name stuck. No one person can be attributed to this, but the name was so popular that for many years, when someone said they wanted a "dog," they were inevitably referring to the frankfurter and not to a puppy.

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Snack cakes are a hot-button issue for a lot of people, especially if the controversy over snackable wedding cakes is any indication. They represent a classic comfort for as most people had them during childhood. Even if your parents kept them out of the house and out of your lunchbox, chances are good that you were able to indulge once in a while at the home of a friend. From Twinkies to jam-filled krimpets, everyone has a favorite. If I had to guess, though, I would say that any kind of cream-filled chocolate cupcake is the favorite for most people.

Ding Dongs and Ring Dings are actually the same thing: a chocolate covered, cream-filled cupcake. Though sold under different brand names, Hostess and Drake's, respectively, they are produced by the same company. Hostess also sells their Ding Dongs as King Dons in some states, where there was a competitor with a similar name and they wanted to avoid confusion. The when the competitor went out of business, they tried to return to selling only Ding Dongs, but there was such an outcry, that they kept the King name. Little Debbie also makes a similar product, called a Devil Square and Tastykake makes a cream-filled chocolate cupcake, though only their Kandy Kakes are fully covered in chocolate, not their cupcakes.

Some people swear that they can taste the difference between these products, but I think that it's unlikely. Packaging doesn't impart any flavor into the cake within. Personally, I think that Tastykake makes the best of the bunch, though I'll take a Butterscotch Krimpet over a cream-filled cupcake any day.

The executives at Dunkin' Donuts are considering dropping the word "Donuts" from their sign, rechristening the popular chain "Dunkin'" to reflect their expanded offerings. They seem to feel that potential customers might be confused by the name, thinking that the shop offers only donuts.

Personally, I think that this would be a huge mistake on the part of the company. Over the years, they have built a successful brand that has a tremendous amount of name recognition. Not only does such a move reflect poorly on the perception of the intelligence of the customers, but it is just plain silly. Burger King has not dropped the "burger" from its name, despite the fact that it offers sandwiches and salads. And why not? Because they are most famous for their burgers, just like Dunkin' Donuts is most famous for their donuts.

Their new "America runs on Dunkin'" ad campaign might be a first attempt to see how people will respond to a shortened name.