"mom" news and stories

First there were mommies. Then came blogs. Put the two together, and a marketing force is born. "Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies," asserts Advertising Age. "And they're clearly a force that retailers underestimate at their own peril."

Coca-Cola, a company with a long history of savvy marketing (New Coke notwithstanding), doesn't underestimate that force one bit -- in fact, it hopes to profit from it. Kenth Kaerhoeg, group communications director for the company's Pacific branch in Hong Kong, told AdAge that they're in the process of identifying "digital influencers" in South Korea -- i.e., popular mommy bloggers -- to stir up some good, old-fashioned word of mouth. Hooking up with the right young moms can have an enormous marketing effect, as Kaerhoeg explains; the company takes them very seriously, calling them "vitally important stakeholders."

Got a hankering for a ketchup sandwich? Salivating at the thought of scrambled eggs and grape jelly?

No, we're not talking pregnancy cravings -- we're talking strange (and objectively tasty) food cravings brought to you by a recent CafeMom.com inquiry: "Which weird foods do you eat that other people find utterly revolting?" Popcorn and Sno-Caps are so elementary, my dear Watson.

Included after the jump are just a few of the bizzare reader responses:

Once upon a time not so long ago, the word "beer" prompted mental images of frat boys chugging Miller Lites. It did not, traditionally, scream "mother."

But times, they are a-changin', and more and more women are drinking beer these days. And despite the lingering stereotype of a "mom drink" as a chilled glass of chardonnay (not that there's anything wrong with that), some moms are definitely sipping suds. Heck, Carol Stoudt, mother of five, has adopted the moniker of "Queen of Hops" since opening Stoudt's Brewing with her hubby in 1987.

Asked about the perfect Mother's Day brew, Matt Barclay of Brooklyn (N.Y.)'s Bierkraft says, "most of our women customers drink the Belgian Tripel [style]." With fruit and candy flavors, Tripels can be sweet but also incredibly complex. If mom is a fan of sweet wines or desserts, try pouring her a Belgian ale after dinner, like an aromatic raspberry Lindemans Framboise lambic. If she's a chocolate freak, proffer a Chocolate Stout.

Or maybe your mom does sling back Miller Lite with the best of them. School us! Does your ma drink beer? What's her favorite brew? (Moms, don't feel shy about speaking out on your behalf!)

I'm back in my hometown of Minneapolis, Minnesota, staying with my parents for Thanksgiving. I decided to have a little rummage through their cupboards to see what kind of weird stuff might be in there, and I was not disappointed! If you're home for the holidays, I suggest you do the same.

Click through the gallery to see the individual items. We have everything from vintage baking cups (right) to inedible cookie decorations. Next time my mother wants to know what's wrong with me, I'm going to say "Silver dragees, Mom. They messed me up for good."

Enjoy, and Happy Thanksgiving!

Park Slope, Brooklyn, has gotten a reputation in the past few years for being, well..a stroller mecca, to put it mildly. The tight-knit community, safe streets, and good schools make it a natural choice for couples looking to raise a family.

The stroller news - moms taking over coffee shops to hold "Mommy and Me" playgroups - seemed to have died down, until a January blog post by Park Slope columnist, blogger, and mom Louise Crawford. The proprietors of Union Hall, a neighborhood bar that features local bands, hung a sign that read, "No one under 21 admitted. Please, no strollers."

The owners cited liability and safety as the reasons for the new rule, saying that the bar's bocce court and open stairwell didn't mix well with kids running around shoeless.

According to Crawford, who was featured on a recent NPR story about the issue, the bartender has since loosened the ban, and now wants to start a late-afternoon group specifically for moms and their babies.

I'd imagine that the bartender had little choice in the matter, though - those Park Slope message boards can be ruthless, and one person is only so strong when they're staring down a half-dozen moms and their Baby Joggers.

The Times article had a quote from a woman who was incredulous at the "cubes, crayons, and candy" at the top of the bar. For the record, a bar I frequent in Philly, Tattooed Mom, serves up toys and Dum-Dum pops alongside PBR and shots of Jim Beam. And while I thoroughly enjoy these nods to childhood, that's all I need...a nod.

What about you? Do you think it's too harsh to ban kids and strollers from a neighborhood bar? Or is it completely legitimate to ban whomever you want from your bar, especially if you're worried about their safety?

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