"mobo" news and stories

This morning I came across Mobo, a text-messaging-based service that allows users to send food orders to New York City restaurants like Cosi, Quizno's, Subway, Dunkin' Donuts and Ben & Jerry's. The restaurant prepares your order, bills your account and has your meal waiting for you to pick up from a special separate line. The idea being that you can message ahead and then breeze by all the other poor slobs waiting in line for their sandwiches. Apparently you can also assign codes for the things you order frequently. I don't live in NYC, but I'd be curious to hear about people's experiences with this type of service.