In Japan, McDonald's is proving that they have nothing to hide nutritionally by putting nutritional information right on their wrappers. You need a cellphone to read that information, however. The QR codes are basically tiny bar codes that were originally developed to track parts in factories, but because they can be scanned with a camera phone, they can be used for just about anything. In this case, once the wrapper is scanned, you will be directed to a website (intended for mobile phone access only) where the code can be translated into fat and calories.
This technology doesn't seem likely to hit the US, or many other countries, yet, since the cell phone technology needed to it to be effective is not used as widely as it is in Japan. The rest of use will have to stick to old fashioned labels and ordinary websites for our nutritional information.
[via Calorie Lab]
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