Photo: iateapie, Flickr
It turns out, some of our biggest industry bakers are only good as colorists. A new video released by the Consumer Wellness Center last week shows that this is actually no secret. As we've seen before, the front of packages always sound better than the back. If you turn over a Frosted Mini Wheats Blueberry Muffin box, touting fresh blueberries on the front, you'll find an ingredients list with an item called "blueberry flavored crunchlets." Crunchlets -- a word we hope never becomes official -- is defined as a mix of sugars, soybean oil, red #40 and blue #2. Voilà, blueberry! Minus, of course, those real-deal elements: antioxidants, manganese, vitamins C and E, and dietary fiber.
You can also expect similar frauds in cereals, breads and muffins from Betty Crocker, Target and General Mills, whose Total Blueberry Pomegranate cereal contains neither blueberry nor pomegranate. Who to trust? A real baker. Or the makers of products like Natures' Path Organic Optimum Blueberry-Cinnamon Breakfast Cereal, which actually contains real blueberries and cinnamon.