"milkshakes" news and stories

Ben & Jerry's Ice Cream just signed a licensing agreement with PepsiCo to release a line of Ben & Jerry's brand milkshakes to stores this summer. The milkshakes will be found in the refrigerated section of grocery and convenience stores, not the frozen foods section, and will uphold the high standards that Ben & Jerry's applies to their premium ice cream products, like their refusal to use milk and cream from hormone treated cows. The milkshakes are slated to debut in three as-yet-unnamed flavors, though it is likely that they will be versions of some of the Ben & Jerry's popular ice cream flavors, such as Cherry Garcia, Chunky Monkey or Chocolate Fudge Brownie. Their number 5 best selling flavor is Vanilla, making it also a possibility for a milkshake flavor.

Pepsi already licenses bottled Frappuccinos and canned DoubleShots from Starbucks and, according to a spokesperson, is looking to increase their non-carbonated offerings.

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