"media" news and stories

The next time I want to convince a friend that vanilla cake is actually far superior to chocolate cake, I'm going to give them a cup of coffee first. New studies done by Australian researchers show that having a cup of coffee before hearing an argument makes you more likely to agree with it, provided that the argument is convincing.

Caffeine, for a brief time, will increase your ability to concentrate and take in new information. When voluntary subjects were given a persuasive argument on a controversial topic after having coffee, they were more likely to agree with it than they were before they had the drink. They were also far more likely to be persuaded than the non-caffeinated control group. The subjects who had the caffeine processed all the information that was given to them in the argument, instead of relying on their preconceptions and simply ignoring the bits that they did not want to hear.

The researchers said that this information could be of great use to advertisers, who should attempt to get their ads seen in the mornings, when people are likely to be drinking coffee. It also means that if you want to convince someone that you're right about vanilla cake versus chocolate cake, or any subject, you should probably invite them out to breakfast.

[Photo by Nicole Weston]

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Taking their media empire online, Reader's Digest has just announced the purchase of Allrecipes.com for $66 million. The publisher had only 7 magazines in its organization eight years ago, but today they have 20 in publication, as well as 40 websites. Their magazines include Taste of Home and Everyday with Rachael Ray, in addition to their flagship magazine, Reader's Digest. A company spokesman said "it instantly gives us Seattle cool and online credibility." The sale also gives them a large advertising revenue, as the major source of income for Allrecipes.com was through advertisements placed on their site.

Reader's Digest plans to make Allrecipes.com the center point of its online operations, the main portal to its other magazines and websites, potentially taking content from it to put into some of its printed media. Though spokespeople from the company denied it, the move is a fairly obvious attempt to attract younger readers to the pages of Reader's Digest.

Allrecipes.com is a user-supported community comprised of 1.8 million members, the majority of whom are home cooks. Membership, which is free, allows users to create online profiles, share recipes and leave feedback on the recipes that other users have posted. In February, it was the third most popular food site on the web in terms of page views, behind the Food Network and Kraft Foods.

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