"mcdonald’s" news and stories

Despite the fact that McDonalds has been receiving an extra-large serving of criticism recently, it hasn’t discouraged the company from doing what it does best: making burgers. While some customers turn away, others still look for size and value in their fast food and the new Bigger Big Mac, due to be released soon in the UK, will give them both. The burger is a full 40% larger than the regular Big Mac and, base on that, can be expected to pack at least 700 calories. It is a limited edition burger that is being targeted at football fans, so the release coincides with the 2006 World Cup. Spain and Germany are also likely to see the release of this bigger Mac.

[Image MegaStar]

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McDonald’s debuted its new nutritionally conscious labels today at its franchises in Turin, Italy. The nutritional information of the foods is printed in easy to read bar charts with the fat, calorie, carbohydrate and protein content clearly listed, along with information about how their values compare to the recommended daily amounts. Not only will the release of this new packaging improve the perception of McDonalds as a restaurant option that can be included in the diet of a healthy lifestyle, but the 26 outlets in Turin should benefit. The 2006 Winter Olympics, which begin on February 10th, have attracted huge crowds to Italy, many of whom might be more inclined to visit the fast food restaurant to see the new wrapping first hand.

By the end of the year, McDonalds plans to have the new packaging at all of its outlets worldwide. The packaging will be released across the US beginning in February. You can take a sneak peek of the packaging at Fast Food News.

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