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McDonald's Serves Up Free Mocha Mondays

McCafe Mocha. Photo: sameold2008/flickr
How do you take your coffee? How about free?

Stop into a McDonald's between 7 a.m. and 7 p.m. today or on any Monday between now and August 3 and get a free sample of their McCafé Mocha.

The fast-food chain will offer either a 7-ounce iced mocha or 8-ounce hot mocha -- but only one per customer, so choose your format wisely.

With such deeply entrenched competitors as Starbucks, Dunkin' Donuts and the newly arrived Canadian competitor, Tim Hortons also thirsty for market share, the promotion is McDonald's newest effort to promote its new line of premium espresso drinks to coffee-drinkers nationwide.

McDonald's McCafé line was introduced in early May and includes hot or iced coffee, lattes and mochas, as well as cappuccinos and hot chocolate.

As McDonald's continues drawing in coffee-drinking customers with their McCafé concept, Slashfood wants to know, who's got your favorite cup o' joe?


Favorite quick coffee chain?
Starbucks1480 (38.3%)
Dunkin' Donuts930 (24.0%)
McDonald's834 (21.6%)
Tim Horton190 (4.9%)
Other435 (11.2%)





Filed under: Fast Food

McDonald's brews up McCafes in Japan

Starbucks has been pretty successful in selling Japan on java. The coffee colussus opened its first Japanese shop 10 years ago and now has some 700 units. Now another American behemoth is giving the Seattle-based company a run for its money. McDonald's, which already has a substantial presence in the land of the rising sun, now plans to help the Japanese rise and shine with a new coffee shop concept it's launching at the end of next month.

The McCafe is the burger behemoth's first entry into buzzing world of coffee shops. Yesterday Mickey D's Japanese arm announced plans to open 15 McCafes in the Tokyo area on August 29. The hook behind the concept lies in offering lower priced beverages in an effort to draw customers, particularly families. If any bigwigs from McDonald's Japan are reading this allow me to suggest offering a drink called the McMatchaccino at Tokyo's McCafes.



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Filed under: Coffee Shops, Fast Food

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