I've never heard of the chain of restaurants named Max, probably because I live here in the U.S. The Swedish chain is one of the vital ingredients in the mission taken on by a guy named Johan, who has lost a lot of weight eating food from the chain (and exercising!) and is trying to lose even more (there's a few days left in his 90 day experiment to lose 20 kg - I have no idea how much 20 kg is. Readers?).
The blog's name is MinimizeMe, a takeoff on Morgan Spurlock's SuperSize Me movie, where he ate nothing but McDonald's food for a month and ruined his health (though I have serious problems with the way he did it). Max Restaurants are actually known for trying to get people to eat healthier.
[via The Grinder]
What Can I Get You Folks? - Server Revenge
Reality-Show Celebrities Serve Up Chef Curtis Stone's 'Hundred-Dollar Burger'
Foods Celebrity Chefs Hate
