"matt targon" news and stories

The Westport Flea Market's Burgermobile. Photo: Emily Farris

"Hey, that's a nice truck!" a young boy yelled at Joe Zwillenberg as he tried to park his Burgermobile at a dog show last weekend. "Where'd you get it?"

Zwillenberg didn't hear the boy. He was too busy concentrating on parking the thing. "I gotta be careful," he said. "I don't wanna scrape the bun."

Well, kid, if you're reading this, the Burgermobile is from New York City. When visiting the Big Apple in April, Zwillenberg -- the owner of Kansas City, Mo.'s Westport Flea Market Bar and Grill -- met artist Matt Targon, who specializes in promotional vehicles. While discussing Zwillenberg's business, Targon declared he'd always wanted to make a burger car. After a little negotiating, Targon told Zwillenberg, "I'm going to make you the best hamburger vehicle ever."

As far as K.C. residents are concerned, mission accomplished. Since arriving in the city's Westport neighborhood earlier this month, the Burgermobile has captured the attention of nearly every passerby, as well as their cameras. It's exactly what Zwillenberg had in mind.