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Can pies be successfully mass-produced?

While reading the New York Times magazine yesterday, I noticed a piece about pies. Rhubarb pies, to be specific. The recipe is not what caught my eye, though, but this statement: "Pies cannot be successfully mass-produced."

I disagree. And I think that a lot of other people would, too.

The Times' argument goes along the lines that there is no way that a non-handmade crust could come close to equaling a homemade crust. And the Times must know some good cooks, because I know plenty of people who couldn't make even a graham cracker crust, let alone a "real" crust. Store bought crusts may not be showstoppers, but they serve their purpose in ease and reliability. They don't taste half bad, either, especially when you buy the unbaked, frozen crusts.

And in terms of store-bought pies, which can certainly qualify as "mass produced" compared to homemade based purely on quantity, places like Bakers Square and Marie Callender's have won scores of awards from the American Pie Council on taste and appearance. And I know that I have enjoyed a slice of pie from Marie Callender's more than a few times, even though I bake my own pies, too.

Is a middle-of-the-road store pie going to rival the best homemade crust? No, but not everyone is in a position to make, buy or eat the best pie in the world and that doesn't mean that they can never have a good pie, which is what a blanket statement like "pies cannot be successfully mass-produced" seems to imply.

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Filed under: Ingredients, Methods

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