"makers mark" news and stories

In days of old, a son learning his father's craft was no major news, just an expected and traditional way to build a career. Now, many companies choose to highlight family teams in their marketing strategies.

Let's start in the heart of American distillation -- Kentucky. The largest distillery there may be owned by giant drinks company Fortune Brands, but the Jim Beam legacy is seven generations deep. The current master distiller is Frederick "Fred" Booker Noe III. He had a hard act to follow with the passing away of his beloved father, Booker Noe, who happened to be the grandson of James. B. Beam. Fred Noe has one son -- Frederick Booker Noe IV -- who, even at his young age, undoubtedly feels a little pressure to follow the family's legacy in the whiskey business.

Jim Beam doesn't hoard all the Beam family teams, however. Heaven Hill Distillery is Kentucky's largest family-owned bourbon producer. After prohibition, the Shapiro family jump-started this distillery with the help of the first cousin of Jim Beam, and ever since then a member of the Beam family has been in charge of distillation. Today Parker Beam and his son Craig make an incredible family team at Heaven Hill.

A handful of bourbons -- known as "wheaters" -- are made with corn, barley and wheat instead of the traditional recipe of corn, barley, and rye. These wheated bourbons offer a softer, gentler flavor with a lot more caramel and vanilla than those made with rye. The most well known wheater today is Maker's Mark, with its signature red wax seal.

While many distilleries offer a variety of whiskeys, Maker's Mark has boasted that they make one whiskey only. While the red wax 90 proof version is commonly seen in the U.S., bourbon lovers often scolded them for making other versions only available outside the U.S. Aficionados clamored for the other expressions that had been released for export only, such as the black wax version bottled at 95 proof, and the gold wax bottling labeled as 101 proof.

Now Maker's has released a different version that goes beyond just proof and wax color. Perhaps feeling the heat from various experimental bottlings done by other distilleries, Maker's finally listened to customers pleas for something new.

Master Distiller Kevin Smith worked with Brad Boswell -- president of Independent Stave Company, a fourth generation "wood chef" -- to create the new Maker's 46. The whiskey is based on the same mashbill (that's whiskey talk for recipe). What sets it apart is the influence of French oak that has been seasoned for 18 months in northern France. The regular Maker's Mark spends additional time in contact with this seared French oak to bring out more toasted oak aroma and to give a stronger backbone of flavor. The oakiness of this expression of Maker's Mark may appeal more to Scotch drinkers and spicy rye whiskey lovers. The flavor is full enough to not get lost when poured over ice.

It's bottled at a slightly higher proof (94 instead of the regular red wax 90) for about $10 bucks more.