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| The new look of Burger King. Photo: Pat Sullivan, AP |
In an effort to get more customers to choose dining in over the drive-thru, the country's No. 2 fast-food chain is revamping the interiors of its 12,000 locations worldwide, the Associated Press reports. Burger King hopes this contemporary, upscale look and feel will appeal to its biggest customers -- young men.
"The contemporary restaurant design incorporates a variety of innovative elements set to a backdrop that evokes the industrial look of corrugated metal, brick, wood and concrete," a Burger King official told Slashfood.
Franchise owners, who by contract have to periodically update their restaurants' design, can choose from include LCD menu screens, "Have It Your Way" graphics and a dining area centered around a flame-themed chandelier. "Drawing inspiration from Burger King Corp.'s flame-broiling, the 'grill-centric' design brings the signature cooking process to life," the company said.
The design, called "20/20", has been used in about 60 Burger King locations, and 75 more should be complete by the end of the year, the AP reported. The design is intended to give consumers a more "upscale" experience.
"I'd call it more contemporary, edgy, futuristic," Chairman and CEO John Chidsey told the AP. "It feels so much more like an upscale restaurant." The company announced its plan Wednesday in Amsterdam.


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