"magazines" news and stories
Scents are a way of setting a particular product or advertisement apart from the competition, forcing people to take notice before turning to something else. Just look at the bus station ad for the Milk Board, which was an extreme example, but clearly generated a lot of attention. In a crowded marketplace, this type of unavoidable advertising is just what some companies need.
Recent products to jump on the scented ad bandwagon include Kraft Jell-O and White Fudge Chips Ahoy, which got full-page scratch and sniff ads in People Magazine and Diet Pepsi Jazz, which has scented coupons and "store signs infused with the new soft drink's [fragrance]." LG even used chocolate-scents to market their new Chocolate phones, although it probably triggered a chocolate craving before one for mobile phones.
Apple cider vinegar is a by-product of fermented apple (hard) cider, once one of the most popular and widely available alcoholic drinks in the US. Vinegar was used for preserving foods and was common in most households, where its sweet/tart flavor found a variety of other uses in sauces and dressings. Cooks Illustrated noticed that most people tend to reach for the store brand of cider vinegar - which does not get the same amount of shelf space as trendier balsamic vinegar does - and conducted a taste test in this month's issue to see if the brand made a difference.
The vinegars were tasted plain, in barbecue sauce, in pan sauce and in a vinaigrette. Tasters tended to prefer the vinegars with a sweeter, almost honeyed taste. The top two brands were Maille Apple Cider Vinegar and Spectrum Naturals Organic Apple Cider Vinegar (unfiltered), but even very common and inexpensive brands like White House and Heinz were found to be acceptable. So while there is a difference between brands, it probably won't make or break your dish.
And as a general tip, apple ciders with little apple bits still floating in them (unfiltered vinegars) tend to be a bit sweeter, with a bit more of an apple flavor than ones that are completely clear.
I don't know how I missed this last month, but the Chicago Tribune picked the 50 Best Magazines. Now normally, I am not a huge fan of magazines to begin with because I find them to be "brain candy" - less taste and less filling. However, I was still happy to see that several food magazines did appear in the Top 50, with Gourmet topping the glossy food mags at Number 9. The rest:
- Number 12 - Cook's Illustrated
- Number 18 - VegNews
- Number 32 - Saveur
- Number 44 - Everday Food
What? No Rachael Ray Magazine?!?!
Do you buy or subscribe to food magazines? Which ones, and why?