It's an old story in marketing. Play to the children, in order to get their parents to spend money on their product. It's why Saturday morning cartoons were once so popular and why lots of the most kid-appealing stuff is placed on the grocery store shelves at their eye-level. Mostly though, this advertising tries to be somewhat discreet.
Not satisfied with the soft sell, one Dairy Queen went for a less subtle approach, entreated kids to "scream until Daddy stops the car." Sadly, this method would have backfired with my parents and would have resulted in us never seeing the inside of a Dairy Queen until we were old enough to get there on our own steam.
[via Copyranter]
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