"lucky charms" news and stories

In an effort to make children's breakfast cereals healthier and more palatable to parents, General Mills announced it's cutting the amount of sugar in all cereals marketed to children under 12.

The company, makers of cereals like Lucky Charms, Trix and Cheerios, said it is working on cutting the amount of added sugar to under 10 grams per serving.

"Ready-to-eat cereals, including presweetened cereals, account for only 5 percent of the sugar in children's diets," said Jeff Harmening, president of General Mills' Big G cereal division, in a statement. "Still, we know that some consumers would prefer to see cereals that are even lower in sugar, especially children's cereals. General Mills has responded -- and we are committing to reduce sugar levels even more."

In 2007, General Mills announced it was cutting added sugar in breakfast cereals marketed to children to 12 grams or less per serving.

Wheaties may be the breakfast of Champions, but are you the champion of breakfast cereals? See if you can identify Cocoa Pebbles from Cocoa Krispies and Cap'n Crunch from Kix. Crunch your way through this quiz, and then come back here to share your score and dish on your favorite cereals!

Breakfast Cereal ID Quiz

If you love the flavor of cereal, but hate the way that it gets mushy in milk, General Mills is introducing the perfect product for you: cereal-flavored milk. The company has just signed a 5-year licensing agreement to turn some of its most popular breakfast cereals into low-fat milks. The cereal flavors will include Trix, Lucky Charms and Wheaties and the milk will be sold in single-serving containers.

I gather that these products are meant to be consumed as a stand-alone product, not with actual cereal. They will be released around the end of the summer, in time for the back-to-school season. Frankly, I can't see the appeal. The leftover milk from the bottom of a bowl of Lucky Charms? Thanks, but no thanks.

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