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More than six months ago, Whole Foods decided to ban the sale of live lobsters and soft shelled crabs in their stores because they determined that the practice was inhumane. The sea creatures, in Whole Foods' study, were not "treated with respect and compassion" on their journey from sea to market and until that issue could be resolved, no lobsters were to be put into the sale tanks in the fish department.

Since the ban was enacted, the natural foods store has not found any companies that meet its standards for the human treatment of lobsters. Until now, that is. Whole Foods is opening their first market in Maine next week and the Portland store will be stocking live lobsters. They have contracted with the Little Bay Lobster Co., a New Hampshire-based company, which will keep lobsters in private compartments for transport after catching them to reduce their stress.

Stocking live lobsters doesn't mean that they will be selling live lobsters, though. In the stores, an employee will use a "110-volt shock [to kill them and] to spare them the agony of being boiled alive in a pot of water."

Maine's lobster fishermen aren't thrilled with this plan. First, they are offended that a company that so heavily promotes its support for local farmers and fishermen would choose an out-of-state company when there are so many local ones to choose from. Second, the fishermen say that "they tell us we're doing everything wrong, obviously it doesn't sit very well with us," noting that using "a lobster electric chair" to kill the lobster sounds like a gimmick that won't impress consumers. Especially not in a state that loves its lobsters.

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Whole Foods markets will no longer sell live lobsters and soft-shelled crabs on the grounds that it is an inhumane practice. The company spent months studying the conditions that lobsters experienced en route from the sea to the shopper. They tried to make the lobsters as comfortable as possible, but ultimately concluded that "they could not ensure the creatures [were] treated with respect and compassion."

Whole Foods pointed to a European study that said lobsters can feel pain like humans and animals, but the scientific community is divided over to what degree a lobster's fairly primitive nervous systems actually feel.

The lobster industry isn't concerned with this decision. 25% of all lobsters are sold live and they feel strongly that consumers who want live lobsters will still seek them out.

PETA and other animal rights groups are thrilled with the decision, but seem to have missed the fact that the market will still carry frozen raw and cooked lobster products. The lobsters are still being killed, but they won't be boiled by Whole Foods shoppers.

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Popular British chef Jamie Oliver is starting a new series, but he won’t be seen on your TV. Jamie will be doing podcasts that deal with advice and cooking how-tos. Every topic tackled during the podcast will be in response to a query from a real cook who needs help in their kitchen. To get your question to Jamie, all you have to do is dial the dedicated phone line that takes podcast messages: 44 (0)207 043 8223. There is a 30 second time limit for messages and, as it is a standard London number, standard rates apply from wherever in the world you are calling. The best and funniest questions will make it on the air when the podcast launches later this year.

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