This is a love story.

When I was a kid, I was hopelessly addicted to Munchos, the chips that Julie wrote about earlier. I still like them, but my current love affair has turned to Natural Lays Thick Cut Potato Chips with Sea Salt.

These fantastic chips are shelved (in my supermarket, anyway) in the aisle with the other "fancy" or gourmet chips: Kettle, Terra Red Bliss, and others. I'm not really sure why. There's nothing particularly different about them (unless you count orgasmic taste as different) and they're not exactly healthy (sorry, the "Natural" in the title is probably very true, but that doesn't mean these are low fat or low calorie). They should probably be in the regular chip aisle. Then again, if they were, more people would buy them and my store would probably run out and I'd be upset that night.

While PepsiCo, along with its number one rival Coca-Cola, might be facing battles in India over the banning of its sodas, the company is relying on a slightly different segment of their business to fuel their overseas growth: potato chips.

They may seem trite here in the United States, but potato chips are easy to modify to local cultural cuisines. We may think Spicy Thai flavored Kettle Chips are exotic, but in the country of Thailand, Lay's, owned by PepsiCo, sells seaweed flavored potato chips. And its not just potato chips either, The seaweed flavor is on Doritos in Taiwan. Some of the other local flavors are:

• UK - Lamb and Mint flavor, Beef and Onion Flavor, Pickled Onion flavor, a puffed snack with Spicy Tandoori Masala flavor and Cool Yoghurt and Mint flavor
• India - The Chaat Street line reflects the flavors of street vendor snacks
• China - Cool Cucumber and Cool Lemon chips
• Brazil - Shrimp Cocktail flavor

The local flavors travel across boundaries, too. Lays "Mediterraneans," fried in olive oil with flavors like Feta cheese and Tomato and Basil, did well in South America. I just wish they'd sell some of those more interesting flavors here in the US.