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Irregular ad campaign should be dumped

Dannon's new yogurt, Activa, contains a special bacterial culture known as Bifidus Regularis that helps to regulate the digestive tract. To help promote their new product, and perhaps to locate potential markets for this breakfast-food-come-Milk of Magnesia-competitor, Dannon commissioned a survey to determine the most irregular cities in America. The survey defined irregularity as not going to the bathroom for two or more days and found that the ten most irregular cities are:

1. Orlando, FL
2. Memphis, TN

Source

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Filed under: Ingredients, New Products

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