Try though you might, Starbucks is making sure that you just can't escape their brand, regardless of where you go. In a joint venture with PepsiCo, Starbucks plans to expand their hot coffee offerings to the world by the use of vending machines. Apparently they will be located in places where full-sized stores just aren't feasible, such as universities and train stations. Since the company is already selling chilled bottles of their various Starbucks beverages in gas stations, convenience, and grocery stores, the new vending machines will focus on their hot beverage line-up including roasted coffee, various lattes, and hot cocoa. They plan to test the machines this summer, and will reach broad distribution by wintertime.
So, this means that on any given day consumers can brew their own Starbucks beans at home, pick up a latte at a Starbucks store, crack open a bottled iced Frappucino, or pop some coins into a machine and wait a few moments for their hot drink to brew. Is this too much, or are the Starbucks lovers out there glad you can access your favorite beverages wherever you go?
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