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Breyers is known for its all natural ice creams, but they are now branching out into the organic market, joining in on a trend that has largely been followed by specialty or premium brands until now. The flavors they will offer include Vanilla Bean, Chocolate, Coffee and Vanilla Fudge Swirl, with more flavors to be added depending upon consumer response. The organic ice cream market is facing ever greater demand from consumers, increasing by 50% since 1997. Production has been able to increase due in large part to the fact that more dairy farmers are changing to organic because of the demand for organic milk. The ice creams should be on store shelves this fall.
Along with their organic offerings, Breyers will also be debuting Lactose-Free Vanilla for consumers who are lactose intolerant, which is good news to the millions of people who prefer the taste of dairy ice cream to rice or soy-based frozen desserts but were unable to enjoy it for medical reasons.
