"labels" news and stories

Energy Fiend has a great caffeine content database that can give you the exact amount of caffeine in just about any drink you could want to know about. It is a great resource because, although drinks containing caffeine make it clear in the ingredients list, they don't list the actual amount of caffeine that they contain. Coca-Cola, perhaps taking a cue from E.F. is hoping to make getting this information easier for consumers by adding labels to all of their products indicating their exact caffeine content.

Such labels are already found on Enviga (8.33 mg/oz.) and Full Throttle (8.81 mg/oz.) and Coca-Cola Classic (2.83mg/oz.) cans will have it by May, with the rest of the beverage lineup - including Diet Coke (3.75mg/oz.) to follow over the rest of the year, though the labels will not be put onto the bottles and cans of Coca-Cola products sold outside of the US.

For comparison, drip coffee (black) has 18.13mg caffeine/oz., Red Bull has 9.64mg/oz. and regular black tea has 5.88mg/oz.

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Since excluding imported organic products from using the word "organic" is probably not something that is going to happen in the UK any time soon, farmers are still looking for ways to strengthen their appeal with consumers and the position of their products on supermarket shelves. They are now proposing that the country of origin be clearly labeled on all products. Currently, all foods processed in the UK can claim to be "made in the UK," but this labeling scheme would have the country that the ingredients were sourced from identified.

The real motivation behind it is that foods sourced from elsewhere have less traceability than UK-based products, as manufacturing and processing standards may be lower elsewhere. A move like this would potentially increase the trust that consumers have in UK-made products, where the processing standards are known, and as a result, support UK-based farmers.

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The New Year is always full of possibilities. There are meals to be eaten, recipes to try and, of course, a slew of new food trends that will shape the way we eat and what food issues will be at the forefront of the news. Of all the trends that seemed to be pushing towards the forefront in recent months, these are some of those that look like they're about to have a breakout year.

Single Origin Chocolates - Dark chocolate was the hot item last year, but more companies, including Hershey's, are introducing and promoting single origin chocolates with cocoa beans from one country - or even one plantation - for their unique flavor profiles.

Healthy Soft Drinks - Jones Soda has eliminated high fructose corn syrup from their recipes. Enviga has been fairly successful so far, thanks to the large amount of publicity that it has received, and Diet Coke Plus will be coming to stores in a few months. Look for other soda companies to follow suit.

Healthy Food Labels - Hannaford supermarket introduced a labeling scheme of their own to direct shoppers to healthier foods and the traffic light system was a success in the UK. Don't be surprised to see more obvious messages about what is and is not good for you.

Animal welfare is clearly a hot topic in the supermarket these days, as anyone can see just by taking a look at all the different types of labels and certifications that are meant to convince us that the animals we are eating led full, happy lives before they became dinner. The current list includes labels such as "free farmed," "certified humane," "cage free" and "free range," among others. Whole Foods is adding a new term to this group: animal compassionate.

"Animal compassionate" sets some of the following standards of care for animals: "Castration of sheep prohibited; electric prod on beef cattle permitted in emergencies; tail docking of pigs not allowed."

But in the end, these labels - many of which are developed by animal welfare groups or, as in this case, the stores that carry the products - are really just another security blanket for consumers who like the idea of an animal playing in a field and looking happy. It makes them feel good, like they're doing the right thing from the animal's perspective. It might also confuse consumers, many of whom already have difficulty choosing between organic, hormone/antibiotic free and grass fed animals.

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A new poll reveals that 80% of Americans say that they read nutritional labels when they purchase food, but half of those people buy the food no matter what the label says. So, why do they bother reading a label when it's not going to influence their decision to purchase?  "I don't know, force of habit" was one woman's response.

This is surprising because, in the past, other studies have indicated that consumers change their buying habits when confronted with an unhealthy food label.

Of those who do check the labels, they look for things like calories and trans-fats, but not necessarily for overall nutrition. Other things that the survey found are the women are most likely to read a nutrition label, followed by men and then single men, and that women are more likely to place importance on what they read there.

It sounds as though people simply don't know what they're "supposed" to be reading, even though there is no right answer on the label. The information for all the food eaten during the day is what should be taken into account, not just for one product.

 

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