"label" news and stories

The New Year is always full of possibilities. There are meals to be eaten, recipes to try and, of course, a slew of new food trends that will shape the way we eat and what food issues will be at the forefront of the news. Of all the trends that seemed to be pushing towards the forefront in recent months, these are some of those that look like they're about to have a breakout year.

Single Origin Chocolates - Dark chocolate was the hot item last year, but more companies, including Hershey's, are introducing and promoting single origin chocolates with cocoa beans from one country - or even one plantation - for their unique flavor profiles.

Healthy Soft Drinks - Jones Soda has eliminated high fructose corn syrup from their recipes. Enviga has been fairly successful so far, thanks to the large amount of publicity that it has received, and Diet Coke Plus will be coming to stores in a few months. Look for other soda companies to follow suit.

Healthy Food Labels - Hannaford supermarket introduced a labeling scheme of their own to direct shoppers to healthier foods and the traffic light system was a success in the UK. Don't be surprised to see more obvious messages about what is and is not good for you.

One might expect price or taste to be the primary considerations when purchasing any food items, including beer and wine, but consumer research in the UK has shown that neither characteristic is more important to shoppers than brand is. 62% of men rate the brand of their beer as the most important consideration when purchasing it. Only 20% of men feel that price is the most important factor (30% of women rate price as a primary concern). It seems that label recognition is just as important when it comes to beer as when it comes to buying designer clothes.

To counteract this, more stores and bottle shops have been using special pricing to try to get consumers to buy certain brands. 33% of shoppers say that "they would be encouraged to go for a good 'offer' on a brand of beer that was not their first choice," almost double the percentage from last year. As a result, beer is sold in increasingly larger packaging, and although the bottles are smaller, to give the impression of value. The same applies to wine, where consumers look for promotions and money-off deals when making their purchases.

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Animal welfare is clearly a hot topic in the supermarket these days, as anyone can see just by taking a look at all the different types of labels and certifications that are meant to convince us that the animals we are eating led full, happy lives before they became dinner. The current list includes labels such as "free farmed," "certified humane," "cage free" and "free range," among others. Whole Foods is adding a new term to this group: animal compassionate.

"Animal compassionate" sets some of the following standards of care for animals: "Castration of sheep prohibited; electric prod on beef cattle permitted in emergencies; tail docking of pigs not allowed."

But in the end, these labels - many of which are developed by animal welfare groups or, as in this case, the stores that carry the products - are really just another security blanket for consumers who like the idea of an animal playing in a field and looking happy. It makes them feel good, like they're doing the right thing from the animal's perspective. It might also confuse consumers, many of whom already have difficulty choosing between organic, hormone/antibiotic free and grass fed animals.

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Sell by, best by, and use by are all labels that we commonly see on foods in the grocery store. They are on just about anything that is packaged, from milk and bagged produce to cookies and soda. Is there really a difference between the terms, and if so, what is it?

BusinessWeek actually has some of the answers for us. A "sell by" date is one that indicates to a store how long the product should be offered for sale, although such a product will almost always be good for at least a few days beyond that date. A "best by" date means that the flavor or texture of a food will begin to decline at that point. The "use by" date is the real expiration date. Beyond it, there is no guarantee that the food will be fresh and tasty or that it will retain all of the nutrients that it started out with. The overall quality of the product can begin to decrease and you're probably better of just starting again with a fresh bottle/can/bag.

The best strategy is to buy foods in small batches so you don't have to worry about expiration dates of any sort coming on too quickly, but keep the dates in mind as you shop for reference points, and choose products with further dates if you know you're not going to be consuming everything you buy in a short period of time.

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You have probably seen cartons of eggs in the store from "free range" or "cage free" hens, but what about all those other eggs on the shelves? At stores like Wild Oats and Whole Foods, only cage-less eggs are sold, but by some estimates, the eggs from caged hens in an ordinary grocery store could be more than 80% of those on the shelves. Eggs from caged hens are not labeled in any particular way, leaving consumers with the impression that the eggs have a blank slate. In other words, if it doesn't clearly state the eggs' origin, consumers aren't going to spend too much time thinking about it even if they don't support caging chickens.

At least, this is the theory put forward by Washington DC council member Jim Graham, who is proposing a law that would require supermarkets to display signs stating that "Eggs may be from caged hens" on displays of eggs not labeled otherwise. He says that this would increase consumer awareness for the issue, which is receiving more and more attention from animal rights groups, as well as individuals who are "interested in protecting animals"

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