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Posts with tag kraft

Bagel-fuls taste like fried dough (with cream cheese)

Bagel-fulsI've never been a fan of frozen bagels. I don't care if you can toast them and they get all crunchy, I still like the bagels you get in the bread aisle, not frozen. They just taste better to me for some reason, and you can even eat them without toasting them.

So when I saw Kraft's new Bagel-fuls in the frozen food section, I was already thinking they might not be that great. But I bought them to see how they'd taste (for science and you readers, of course). First of all, if you store these bagel tubes filled with cream cheese in the freezer, you have to microwave them. You can't put them in the toaster unless they've already been thawed a bit, so if they're frozen you have to nuke them for 20 seconds.

How do they taste? They sorta taste like fried dough, not exactly bagel-ish. They're not bad, they'll do in a pinch I guess, but give me a regular bagel and I'll toast it and spread the cream cheese on myself.

Kraft recalls white chocolate baking squares

Kraft logoA food recall involving chocolate? Nooooooooooooooooooooooooo!

Yup, Kraft food is recalling 24,000 cases of their Baker's Premium White Chocolate Baking Squares (6 oz.) because they might contain salmonella. The use by dates are March 31, April 1, April 2, and April 3 (all 2008), followed by the letters XCZ. The UPC code 0043000252200.

Kraft is advising that customers throw out the white chocolate. If you need more information about the recall, Kraft's phone number is 800-310-3704.

Kraft wants you to Grate-It-Fresh

Stop what you're doing. Kraft is about to revolutionize the cheese industry with - are you ready? - parmesan cheese that comes in a ready-to-grate block form.

Shocking, I know.

The product, called Kraft Grate-It-Fresh Natural Parmesan Cheese, was actually first introduced last year at the 2006 Food Marketing Institute (FMI) Supermarket Convention, and was available at some east coast distributors as of last November. Now, much to the chagrin of those who like their parmesan cheese to be fresh and not prepackaged, it is now nationally available.

The "natural" cheese block is packed inside a disposable, plastic grater that utilizes a "clockwise twisting motion [to keep] the cheese in place" until ready to use. Kraft is promoting it as the perfect way "to bring the restaurant experience home... without the hassle of pulling out your grater." It is aimed at those who are looking to shave off those three seconds it takes to get out your own grater (a kitchen gadget that is so inexpensive and so handy that even dorm-dwelling college students own them) and use it with a fresh chunk of parmesan.

Kate, the Accidental Hedonist, noted the same thing when she reviewed this product just after its initial introduction and was not a fan. Others, however, liked its convenience and child-friendly usability, so there appears to be a market for the product. In the long run, a cheese grater (nondisposable) will run you less than $10. You can buy the Grate-It-Fresh in a 7oz. size for $4.99 and you'll have to pay for that disposable grater every time - and you'll still have to have a regular cheese grater at home for other uses.

Capri Sun lawsuit

The words "all natural" on the packaging of Capri Sun juice drinks have prompted a Florida woman to file a lawsuit against Kraft Foods, Inc., the drink's producer, the Associated Press reported. Assisted by the Center for Science in the Public Interest, Linda Rex of Boynton Beach, Fla., claims that the inclusion of high fructose corn syrup is what makes the drink in the little silver pouch less than "all natural." You might remember the CSPI from when they filed and then withdrew lawsuits against Kentucky Fried Chicken over trans-fat use last year, or for their similar actions against Starbucks. A recent press release from CSPI points out that the organization has also challenged 7UP's use of the word "natural." A statement from Kraft says that the "all natural" label was already on the way out and will soon be replaced with packaging that claims "no artificial colors, flavors or preservatives,'' the AP reported. CSPI's always-witty executive director Michael Jacobson, coiner of phrases such as "venti-sized health problems" and "Kentucky Fried coronary," said HCFS "would more accurately be called 'Fresh from the Factory.'"

Scented ads catching on

It was almost a year ago that we were first introduced to the concept of scented packaging for food products, but ever since our first whiff, the idea has really taken off and the idea has hit the mainstream.

Scents are a way of setting a particular product or advertisement apart from the competition, forcing people to take notice before turning to something else. Just look at the bus station ad for the Milk Board, which was an extreme example, but clearly generated a lot of attention. In a crowded marketplace, this type of unavoidable advertising is just what some companies need.

Recent products to jump on the scented ad bandwagon include Kraft Jell-O and White Fudge Chips Ahoy, which got full-page scratch and sniff ads in People Magazine and Diet Pepsi Jazz, which has scented coupons and "store signs infused with the new soft drink's [fragrance]." LG even used chocolate-scents to market their new Chocolate phones, although it probably triggered a chocolate craving before one for mobile phones.

New Kraft Parmesan comes inside its own grater, too bad

It was supposedly introduced on the East Coast this past summer but I never noticed it until a few days ago. Grate-It-Fresh Kraft Parmesan cheese comes inside its own disposable grater package. A 7 ounce block of "parmesan" cheese comes in a package where it rests on rotating grater so you can have that fresh grated Parmesan cheese experience. It's a great idea if only it was sold with real Italian Parmesan cheese, not Kraft's "American style" so-called "parmesan" which has much less aging time and flavor than the real deal from Italy. It's made with skim milk and the taste is comparable to termite droppings, yes termite droppings, because saying it tastes like sawdust would be an insult to deceased tress. This is pointed out in the many online reviews including this one from the Accidental Hedonist. I have to add that the price is $7.99 for 7 ounces. That comes out to $18.26 a pound. This is much more than the$11.99-16.99 a pound I pay for top of the line aged Parmesan. This is one product I give a hearty No Way In Hell! Unless you LIKE that over-priced, fake, grated cheese substitute in the green cardboard tube? Me, I'll take a hunk of 18-24 month old, imported Italian Parmesan Reggiano or Pecorino Romano cheese and grate it the old fashion way, by hand, and get all the taste of the real thing. That way I won't be adding more disposable containers to our landfills and also, No termite droppings for me.

Eat some Puppy Chow with peanut butter

Puppy ChowI have no idea why this recipe over at Kraft is called Puppy Chow. Does it look like Puppy Chow? Are you supposed to give it to your dog? (Probably not - chocolate is bad for dogs.) But it's a funny name and a really easy recipe, so let's try it:

1/2 cup peanut butter
4 squares of semi-sweet baking chocolate
8 cups Honeycomb corn and oat cereal
2 tablespoons of powdered sugar

Continue reading Eat some Puppy Chow with peanut butter

Are you a Mallomaniac?

It's that time of year again. I'm not talking about the holiday season or the fact that there is a whole new array of winter vegetables in the produce aisle. I'm talking about the fact that late fall is when Nabisco puts out Mallomars again. Mallomars are a cross between cookies and candy, with a fluffy marshmallow topping a crispy cookie, all covered in a thin layer of dark chocolate. It is the chocolate layer, which hasn't been replaced with a chocolate-flavored, heat resistant substance, that makes Mallomars so vulnerable to destruction in warm weather. They are at the top of the snacking pyramid for marshmallow lovers and, as they are only readily available for a few weeks each year, they are quite the hot item, despite the fact that they can only be sold when the weather is cool.

They have been around since 1913, so they have nostalgic appeal in addition to generally being appealing to new, younger audiences. The place where Mallomars are the most popular is New York, which Kraft/Nabisco says makes of 70% of its annual sales of the treat. Not only that, but some of the vendors that carry it say it is their best selling cookie all year - probably because people are stocking up for the off season.

The mysterious world of Easy Cheese

Easy CheeseCome on, you know you eat it. Even if you're a health food nut, you love this too. Maybe you convince yourself that if you put it on something healthy, like crackers that have no trans fats, or maybe rice cakes, you're still eating healthy. Maybe you think it's not too bad (after all, it's cheese!). But, really, it's cheese shoved into a can, after all, so how natural can it be?

Wired Magazine takes a look inside the can (and a look at the can itself) to see what exactly it is we're eating. The ingredients are whey, canola oil, salt, sodium citrate, sodium phosphate, calcium phospate, lactic acid, sodium alginate, and apocarotenal. If you're wondering, that last one helps make it the color it is. And sodium alginate? This seaweedy extract is derived from brown algae (this just gets better and better), and increases viscosity. Motor oil for our intestines? Whatever.

And did you know it's not really an aerosol can? The cheese doesn't come into contact with the propellant. You learn something new every day.

I like my Easy Cheese on Triscuits.

(Thanks to Adam!)

The history of... s'mores

Somehow, the fact that August 10th is National S'mores Day managed to sneak by us, but these delicious treats are worth a mention, even if it is a bit belated.

If you're not familiar with s'mores, they are made by sandwiching a toasted marshmallow and a piece of chocolate in between two graham crackers. The name of the treat comes from the two words "some more," clearly combined because people often wanted to have at least a second serving after having one s'more. The treat was developed by campers in the early part of the 20th century, making use of the fairly new mass-produced marshmallows. Marshmallows were easy to transport, as were candy bars and graham crackers, and the marshmallows could be warmed easily over a fire to make a delicious treat in a situation where other types of sweets would have been difficult to come by.

Continue reading The history of... s'mores

Making the Jello Pie

One of the reasons that Jello is on the list of the best desserts for the 4th of July is not only that it is very popular, perhaps simply due to tradition, but that it is pretty. It comes in bright, clear reds and blues and, for a holiday that is color-heavy, the lure of their look is hard to resist. I should know. I was lured by the look of the Patriotic Jello Pie, despite the fact that I haven't eaten blue jello or Cool Whip in years.

The jello website has a video tutorial for making the pie, so I watched it, went to the store to pick up the necessary ingredients, and set to work on the pie.

Continue reading Making the Jello Pie

Hacking cream cheese

Cream cheese was developed in America in 1872. It is unusual, different from other cheeses, not because of its smooth creamy texture, but because of how it is made. While many cheeses are thickened with an enzyme in rennet, cream cheese is thickened with the addition of an acid.

That may sound like a reasonably simple process, but the truth is the cream cheese is hard to make. And when things go wrong and the cheese comes out smelling like "dirty socks, cardboard, or Robitussin," companies have to call in the experts. Enter the University of Wisconsin-Madison Center for Dairy Research (UWCDR), where scientists do research to unlock the secrets of cream cheese and help manufacturers solve any problems that come up.

Continue reading Hacking cream cheese

Kraft is looking for a few good ideas

Have you ever looked at a product and thought I could come up with that! or this would be so much better if they had just added (blank)? Now is your chance to have your idea made into a blockbuster. Kraft announced in last week's Wall Street Journal that they are accepting ideas from real people about what products they want to see on the shelves. Generally, product ideas come via market researchers or trend-watching firms, then are made into reality by food scientists (link to bread article) before being taste tested by groups of consumers. In this new campaign, the product starts and ends with consumers.

In all honesty, it sounds like they must be having some creative problems with their product development team, especially because they are particularly interested in ideas that haven been patented and "can be brought to market quickly." Nevertheless, this sounds like a great opportunity for anyone with an innovative idea to get their product across to one of the largest food companies in the world - without the usual hassle and red tape that go along with regular submissions.

There is a set of rules to help protect the company and the rights of the person submitting the idea for new products, packaging, or business processes/systems (all of which are being accepted), so be sure to check them out first.

 

Random food thievery

Last week we heard about a man who stole 27,000 pounds of steak. But after uncovering some more food thievery, it seems that some people will steal just about anything that isn't nailed down. And that means that even roots aren't secure enough:

Thieves stole 150 plum trees from an orchard in Hungary. They were uprooted and removed from the site during the off-season. The trees were valued at approximately $9,500.

In Tennessee, a 53-foot trailer containing 2,880 cases of Red Bull was stolen by thieves who really must have taken to hear the message that "red bull gives you wings."

In a possibly related theft, a trailer containing $100,000 of Kraft sauces was stolen in the same city in Tennessee. The trailer was later recovered, but the sauce was gone. We'll have to wait and see whether anyone reports a truck of stolen chicken wings, which might explain the disappearance of the sauce.

Is 100 calories the new packaging standard?

Out of all the food trends we heard about back in December and January, there was one that is clearly becoming a big deal on th packaged food scene: miniature packaging, aka 100-calorie packs. "100 calories!" seems to be the hot new slogan on food products these days. The past three years have seen the market for portion-controlled packets go from 0 to more than 25 different foods. USA Today reports that 18 of the new products were introduced in 2005 alone. With more coming along this year, there is no indication that this trend is slowing.

Some of the newer products include 100-calorie sodas from brands like Coca-Cola, Pepsi and Shasta. These sodas have a mere 8-ounces per can, fewer than the more standard 12-ounces, and are marketed as being more portable than their full-sized counterparts. Coco-Cola says that they're marketed at consumers who wish to "improve their snacking and drinking opportunities."

Continue reading Is 100 calories the new packaging standard?

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Tip of the Day

Have you ever stashed a Coke in the freezer, hoping to chill it quickly, then forgotten all about it, only to have it explode all over your frozen peas?

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