"kogi" news and stories

A few of the best stories spied elsewhere on the Web this week:

Learn some new holiday cooking and baking skills with this roundup of Thanksgiving cooking classes across the nation.

Not surprisingly, an Aloha, Ore., man was fined $300 for calling 911 to complain about his botched McDonald's drive-through order.

Design icon Isaac Mizrahi will sell tartan-topped cheesecakes from Junior's on QVC in early December.

Los Angeles' popular Kogi Korean Taco Truck gets a tricked out Toyota Scion Kogi xD Mobile Kitchen that's fully loaded with a grill, a sink and an Alpine Sound System.

Restaurant consulting firm Baum + Whiteman released its 2010 food and dining trend forecast, which claims "fried chicken is the new pork belly."

Former New York Times restaurant critic Frank Bruni sold the TV rights to his memoir, "Born Round."

What was that on the Food Network Sunday night, you ask? Thudding sound effects, suspenseful music, extreme shaky-cam cinematography -- it had to be one of the "Bourne" movies, right? The opening of a scene from "Saving Private Ryan"? A straight-to-video "Mission: Impossible" sequel?

No, that trumped-up spectacle you witnessed was not the next John Woo movie -- it was, of course, the semi-celebrity chef competition "The Next Iron Chef." It's unlikely that anything can challenge Bravo's "Top Chef" as the premiere American cheftestant show, but as an old ad once put it, being No. 2 means you just try harder.

And trying really, really hard is what "The Next Iron Chef" is all about. In fact, all the music, fancy editing and bright lights are beginning to take their toll: Even the eight remaining chefs can't muster up quite that much energy. When your losing chef can utterly shrug off his failure -- something along the lines of "even great chefs have bad days; at least I have two great restaurants and my lovely family to go home to," yadda yadda yadda -- you know you've got a low-stakes kind of show. It's not as if these folks are going to go back to toiling in obscurity, with the added insult of "reality show failure" being tattooed on their foreheads.

But we're getting ahead of ourselves. "The Next Iron Chef" has its pleasures, even if they're in a watered-down, "Top Chef" kind of way. Any episode that sings the praises of Los Angeles' myriad strip-mall Asian restaurants can't be all bad, especially when the four chosen for the show are all authentically, unequivocally tasty. Even the blatant product placement of the overexposed-but-still-delectable Kogi Korean-taco truck didn't bother us -- in fact, the mere thought of their short rib tacos gave us the Pavlovian impulse to check their Twitter posts to see if they were nearby.

Spicy sriracha mayonnaise. Photo: onthemetro, Flickr.

We may have already pegged sriracha as the ultimate condiment, but we were so wowed by the simple brilliance of sriracha mayonnaise that we decided to have you feast your eyes on another rendition of it. The sauce -- made by the ever-creative White on Rice couple -- spikes mayo with sriracha, soy sauce and lemon, in a deceptively rosy-looking sauce. Longtime fans of the usual pesto mayo, we were tickled by the unlikely marriage of the all-American staple with the exotic, spicy-sweet chili sauce.

The New York Times reported back in February on the "Chili Sauce to Crow About," which is a simple purée of red jalapenos, sugar, garlic powder, vinegar and salt. Most notably marketed by Huy Fong in trademark clear plastic dispensers with a green cap and rooster image, the Times says the sauce "may be best understood as an American sauce, a polyglot purée with roots in difference places and peoples." And its uses are indeed variegated, if not unlimited -- Jean-Georges Vongerichten uses it to spice up a hollandaise and Kogi serves it as a garnish for their Korean BBQ tacos.

What's your unique use for the sauce?

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Devoted Kogi fans. Photo: Alexa Weibel.

As street cart fare becomes increasingly sophisticated, heralded Los Angeles street cart Kogi BBQ is being commended across the nation for its brilliant adaptation of local cuisine and its reinvention of advertising concepts. Serving succulent Korean BBQ wrapped in freshly made tacos, the truck's empire has successfully spawned a proper fleet of three carts, spanning the vast Los Angeles vicinity in just one year.

The idea dawned upon founder Mark Manguera, 30, in the midst of a boozy, late-night taco snack: Why not transform the Mexican staple by filling it with a distinctly Korean stuffing? It made sense, Kogi creative director Alice Chin told Slashfood: "For some reason, Korean and Mexican chiles play well together with sesame oil, lime and cilantro." So Manguera partnered with RockSugar chef Roy Choi, procured a truck and took to Twitter – and the streets, in November 2008.

Armed with three trucks, sans fancy PR company or organized advertising, Chin humbly notes, "We are but your local L.A. taco truck... times three!" But it works: The trucks thrive strictly on their masterful Internet usage and -- most importantly -- word of mouth. With a Web site promoting the specials and Twitter updates indicating the weekly locations, the Kogi trucks inevitably attract more people than they can even serve, and specials are usually sold out well before the end of each shift, which serves anywhere from 300 to 800 people in a matter of hours.

More on Kogi -- and a photo of their fare -- after the jump.