"kids only" news and stories

Bottled water is big business and so is marketing to kids. Combine the two and you get several new lines of kids' bottled water. You have bottles like Poland Spring's ( a Nestle Corporation) Aquapod. The Aquapod is a "fun shaped bottle" in an 11 ounce size that fits well in a kids hand and is a sporty, modern shape. Their slogan is "change the shape of what kids drink." I guess since the bottle has a sort of football, rotund spaceship/submarine shape it could be used as a toy and tossed around. You could squirt your buddies with a well aimed squeeze, and even bean your friend across the room with a nice toss. Hey, what's not fun about that? Mom's across the country this summer discovered that the bottles float, even when full, something the Nestle folks didn't even plan. So they write their kids names on them and toss them into the pool so their kids can sip and swim, keeping nicely hydrated without having to be dragged out of the pool for a drink. They even have website tie-ins with the Aquapod Squad computer game.