"kellogg" news and stories

For years and years, the best thing about eating cold cereal in the morning was the fact that toys came in the boxes. They were tiny and cheap, but they were free and that is all that matters when kids are concerned. As sponsors moved their toys to happy meals and cereal companies began cutting costs, the free cereal toys became fewer and farther between. To delight of kids everywhere, and probably more than a few adults, Ford is reviving the tradition of toys in cereal boxes by putting 600,000 Ford Fusion Hot Wheels into boxes of Kellogg's cereal sold at Target stores. No cutting bar codes or collection box tops necessary.

Ford is, of course, trying to promote its mid-sized Fusion by appealing to families with kids. The cereals that have the cars will be Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies, all likely to be consumed by cartoon-watching children on Saturday morning, but the parents will be the ones reading the boxes and learning more about the car. At least, that's what Ford is hoping. The rest of us are just hoping that other companies follow suit.

I need some new x-ray specs.

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Kellogg has had such success building its Special K brand and associating it with good health that they are expanding it. The new products, produced under the direction of the Health and Wellness division of the company, will be "health foods" and will be stocked in stores alongside sports drinks, protein and diet bars, not in the cereal/snack aisle with the company's other offerings. In the past, the company has been known for its low calorie/low fat products, and not necessarily for ones that offer a strong nutritional profile. Their new products, however, concentrate on packing a protein punch. The company is releasing meal bars, with 10g protein each, in peanut butter, double chocolate and strawberry flavors, as well as Special K20 Protein Water, with 5g protein per bottle.

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