Just over a year after buying California chocolate maker Scharffen Berger, Hershey's has decided to expand their premium portfolio to include Dagoba, an organic chocolate maker from Oregon. The purchase of the company for an undisclosed amount as announced this week.
Some fans of Dagoba might be concerned that there will be a decrease in the overall quality of the product following the acquisition, or a turn away from the goals of the company in supporting the organic farming of cacao, but Hershey's says that it will strongly support the company in the pursuit of its goals. As with Scharffen Berger and Joseph Schmidt, which are also owned by Hershey, the larger company has no plans to rework the operations of Dagoba. From the perspective of the consumer, the most significant change will be an increase in the availability of organic chocolates, since Dagoba will now be able to take advantage of the Hershey's distribution network.
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