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Over at NYC-based blog Eater, they've started a new series inviting local restaurant and bar owners to write a column. This week, William Tigertt from Freemans walks readers through the math that determines the markup on an order of Johnnie Walker Blue, a premium whiskey. According to his calculations, a place like the SoHo Grand is marking up that drink by 441%!! Tigertt creates the JWBI, the Johnnie Walker Blue Index, and determines that the average markup is 275% around the downtown hotels.
Wow. You're better off laying down a good 200 dollars for the whole bottle yourself.
