So I was drinking a nice hot cup of Dunkin' Donuts hot chocolate the other day (probably one of the last of the season as the damn temps keep going up and up), and I noticed their newish logo (on the right). It needs work.
I mean, I love the slogan, "America Runs On Dunkin'." It's not only catchy, but it firmly establishes DD's national presence very quickly. And the logo is a clever idea. But let's take a look at the four panels one by one and see if we can make the logo even better.







