We've been bombarded the last several years with every possible infusion of vodka...or so we thought.
Devotion Spirits has created an 80 proof vodka infused with a casein known as
PeptoPro, a pre-digested milk protein.
The vodka was developed by Devotion company President and New Jersey native
Drew Adelman, who's also the guy behind the 70's and 80's themed Polly Esther's nightclubs. Adelman was so obsessed with his two loves -- nightlife and keeping lean muscle mass -- that he decided to combine his protein supplement with his vodka.
The protein that's added is supposedly good for supporting an increase in lean body mass and a decrease in body fat, but only if you include lifting weights in your fitness regimen. I haven't tasted the vodka, but Devotion claims that the protein creates a fuller mouth feel similar to Chardonnay wine.
Earlier this week, Devotion Spirits
announced a partnership with reality TV Star Mike Sorrentino. Sorrentino, who is best known as "The Situation" on
MTV's Jersey Shore, is the manager of a fitness center.