We've been bombarded the last several years with every possible infusion of vodka...or so we thought. Devotion Spirits
has created an 80 proof vodka infused with a casein known as PeptoPro
, a pre-digested milk protein.
The vodka was developed by Devotion company President and New Jersey native Drew Adelman
, who's also the guy behind the 70's and 80's themed Polly Esther's nightclubs. Adelman was so obsessed with his two loves -- nightlife and keeping lean muscle mass -- that he decided to combine his protein supplement with his vodka.
The protein that's added is supposedly good for supporting an increase in lean body mass and a decrease in body fat, but only if you include lifting weights in your fitness regimen. I haven't tasted the vodka, but Devotion claims that the protein creates a fuller mouth feel similar to Chardonnay wine.
Earlier this week, Devotion Spirits announced
a partnership with reality TV Star Mike Sorrentino. Sorrentino, who is best known as "The Situation" on MTV's Jersey Shore
, is the manager of a fitness center.