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Jasmine rice is soft, fragrant and – much to the consternation of U.S. rice growers – impossible to grow in the nation's rice-producing regions.
"Maybe you could grow it in South Florida or South Texas," theorizes Steve Linscombe, senior rice breeder and director of Louisiana State University's rice research station. "But even if you could, the yield potential is very low."
Linscombe's spent the better part of two decades developing a homegrown alternative to the phenomenally popular Thai strain of jasmine rice. After a successful test run in 2009, farmers are planning to plant thousands of acres of Jazzman rice this season.
