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Jay-Z helps relaunch Cherry Coke

Posted Feb 12th 2007 12:29PM by Joanne Lutynec
Filed under: Business, Soda

Cherry Coke is getting a new look, thanks to rap star and business entrepreneur Shawn "Jay-Z" Carter. He was involved with not only the design of the new can, but also the television commercials and marketing campaigns for the brand. The soda was relaunched last week at New York's Fashion Week, alongside the latest addition to the Coca-Cola family, Cherry Coke Zero.

The advertising campaigns for both products went public on Valentine's Day, with outdoor, radio and point of sale ads, as well as a 30-second commercial (featuring a Jay-Z soundtrack) that debuted during that evening's episode of American Idol.

Jay-Z to boycott Cristal

Posted Jun 21st 2006 7:08PM by Nick Vagnoni
Filed under: Business, Magazines, Champagne, Newspapers, On the Blogs

Rapper and Def Jam Records CEO Jay-Z has announced a boycott of Cristal Champagne in response to an Economist article that used the phrase "unwelcome attention" when it referred to the bubbly's popularity in the rap community. Although Jay-Z cited comments made by Louis Roederer Cristal's managing director Frederic Rouzaud as his reason for pulling Cristal from his 40/40 sports lounges, the "unwelcome attention" phrase was actually not a quote, but rather text from the article's author Gideon Rachman (or possibly an Economist editor). The AP quoted Jay-Z: "I view [Rouzaud's] comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life." XXL's blog features some commentary, pointing back to the Economist article, and not Cristal's Rouzaud, who said that Cristal views the rap industry's embrace with "curiosity and serenity." An article on Pitchfork features a link to a short mix of various Jay-Z rhymes about Cristal. Amuse Bouche also chimes in, wondering when grower champagne will hit it big with the rap world.

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Jay-Z helps relaunch Cherry Coke

Jay-Z to boycott Cristal

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