McDonald's has just announced that they will reduce the amount of salt on their french fries by 50% at stores across the Atlantic in the face of growing concerns about salt consumption from the public. The change will first take effect in Ireland and, since the salt content of fries in the UK as a whole has already been reduced by 24%, it would not take too much to spread the change to the whole area. The fast food chain also plans to eliminate trans fats over the next several weeks.
Apparently, these initiatives are part of a list of "10 commitments" to healthy eating, the environment and other PR-friendly causes that McDonald's is planning to follow to increase consumer confidence in the brand. It must be working, since they have reported an 8.8% increase in European sales in the last month alone. Or, of course, people are just addicted to the burgers.
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The Irish agriculture minister, Mary Coughlan,












