"insomnia cookies" news and stories

Ah, The Times. Often, so behind the times. Oh, sure, I'm still an avid reader. But occasionally I just shake my head, like: they're just now discovering this phenomenon? (See: hipster librarians, Philadelphia's awesomeness, and the latest: Insomnia Cookies).

Insomnia Cookies is the brainchild of some UPenn students who smartly thought that college kids, up late cramming for finals, might crave warm cookies delivered to their door. Bam, the company was born. It has now expanded to thirteen campuses and offers more than just cookies (brownies and cookie cakes, anyone?)