"ice rocks" news and stories

And we're not talking about diamonds. This is water that is being sold in pre-packaged "trays" to be frozen into ice.

Nicole mentioned before that pre-packaged ice cubes were hitting the market - Ice Rocks is a company out of Canada that sells water that is already packaged into "trays' that you stick in your freezer to...well, make ice.

Now another company has the same idea with a product called Aqua Ice.

In the end, it averages out to about ten cents per ice cube, but the makers aren't touting it for convenience. They say that the packaged ice tastes better because they are made from filtered or purified water. Most people, they must assume, make their "homemade ice" from tap water. Thus, they reason that people who care enough to drink bottled water should be using pre-packaged ice. But then again, I thought most people were drinking bottled water for convenience.

Oh well, if people are willing to pay $4/gallon for gas and $2/bottle for water, $0.10/cube for ice doesn't seem so bad.

Ice Rocks is a product line from Canada that is one of the unnecessary products, not to mention one of the most blatant examples of overpackaging, ever. The company sells molds that are filled with water and sealed, ready to be frozen upon purchase or delivery. In other words, they are individually prepacked ice cubes.

What is the point of this? To have "fresh" ice? I have no idea how much these cost, but rest assured that it isn't worth it. If the tap water is too unpalatable to drink in your neck of the woods, buy bottled or, better yet, distilled water and use it to make ice cubes. It will save both time and money.

The company is also working on a product called "Ice Kids," which "[explores] the possibility of putting secured ice cubes, made specifically for children, on the market."

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