And we're not talking about diamonds. This is water that is being sold in pre-packaged "trays" to be frozen into ice.
Nicole mentioned before that pre-packaged ice cubes were hitting the market - Ice Rocks is a company out of Canada that sells water that is already packaged into "trays' that you stick in your freezer to...well, make ice.
Now another company has the same idea with a product called Aqua Ice.
In the end, it averages out to about ten cents per ice cube, but the makers aren't touting it for convenience. They say that the packaged ice tastes better because they are made from filtered or purified water. Most people, they must assume, make their "homemade ice" from tap water. Thus, they reason that people who care enough to drink bottled water should be using pre-packaged ice. But then again, I thought most people were drinking bottled water for convenience.
Oh well, if people are willing to pay $4/gallon for gas and $2/bottle for water, $0.10/cube for ice doesn't seem so bad.
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