"iams" news and stories

As consumers become more discerning in their tastes, particularly with regard to food, they are just as likely to get a craving for foie gras with dinner as they are to want spaghetti and meatballs. And people are projecting their tastes onto their pets - because if they want the foie gras, why shouldn't their beloved dog have some, too? People button some dogs into tiny clothes and carry them around as though they were children. The Wall Street Journal points out that the humanization of pets is what is driving the upswing in the number of gourmet and premium pet foods that are hitting the market.

New lines of pet foods include gourmet, pre-prepared "stews" and pet condiments, like IAMS Savory Sauce, which comes in flavors like Roasted Turkey and Pot Roast. These products are marketed as ways to spoil your pet, though the companies are undoubtedly hoping that they will be used daily, or at all meal times. The people who tested the food for the company reported that they were "like people food... It's what [they] would give their own [families]." People don't like the idea of feeding seemingly unappetizing food to their pets, but love it when the products sound like things they would want to eat. And, of course, the pets love it. Unfortunately, the trend is also driving up the number of obese pets.

Pet food companies assure consumers that the new foods can be healthy, but vets say that not only are most house pets not active enough to warrant extra calories, but that they have no significant nutritional benefit over ordinary dog foods. According to the American Veterinary Medical Association, obesity affects 25-45 percent of pets.