We are now getting more and better beef available in the US like grass fed, wet vs. dry aged, natural, organic, and certified humanely treated. There is more high quality Choice and Prime grades available than ever before, including some of the super high Japanese grades, like the famous and hard to get Kobe / Wagyu premium beef which comes in 12 quality grades. The finest US Prime, of which only 2% of US beef gets graded and most goes to restaurants, tops out equal to Japanese grades 4-6 .

Can you imagine what grade 12 is like?

Animal welfare is clearly a hot topic in the supermarket these days, as anyone can see just by taking a look at all the different types of labels and certifications that are meant to convince us that the animals we are eating led full, happy lives before they became dinner. The current list includes labels such as "free farmed," "certified humane," "cage free" and "free range," among others. Whole Foods is adding a new term to this group: animal compassionate.

"Animal compassionate" sets some of the following standards of care for animals: "Castration of sheep prohibited; electric prod on beef cattle permitted in emergencies; tail docking of pigs not allowed."

But in the end, these labels - many of which are developed by animal welfare groups or, as in this case, the stores that carry the products - are really just another security blanket for consumers who like the idea of an animal playing in a field and looking happy. It makes them feel good, like they're doing the right thing from the animal's perspective. It might also confuse consumers, many of whom already have difficulty choosing between organic, hormone/antibiotic free and grass fed animals.

Whole Foods markets will no longer sell live lobsters and soft-shelled crabs on the grounds that it is an inhumane practice. The company spent months studying the conditions that lobsters experienced en route from the sea to the shopper. They tried to make the lobsters as comfortable as possible, but ultimately concluded that "they could not ensure the creatures [were] treated with respect and compassion."

Whole Foods pointed to a European study that said lobsters can feel pain like humans and animals, but the scientific community is divided over to what degree a lobster's fairly primitive nervous systems actually feel.

The lobster industry isn't concerned with this decision. 25% of all lobsters are sold live and they feel strongly that consumers who want live lobsters will still seek them out.

PETA and other animal rights groups are thrilled with the decision, but seem to have missed the fact that the market will still carry frozen raw and cooked lobster products. The lobsters are still being killed, but they won't be boiled by Whole Foods shoppers.

For many shoppers, knowing that their food is organic is important. They don't like the idea of their food being treated with chemicals and other unknown substances before it reaches them. These same shoppers' interest in their food now extends all the way back to the farm - and not just for vegetables and fruits. The movement for seeing "certified humane" labeling on animal products is gaining popularity.

The label originated in 2003, when the nonprofit Humane Farm Animal Care (HFAC) developed a set of standards by which the quality of life and care for farm animals could be judged and designed a label to bring that standard of care to public attention. The USDA verifies the process. The "Certified Humane Raised & Handled" label means that a producer has passed inspection and certifies that their meat, poultry, egg and/or dairy animals are raised to humane care standards. Standards require that the animals have access to clean water and sufficient food and live in a comfortable environment, protected from the elements in inclement weather but with plenty of room to move and exercise naturally. Caretakers must also be trained in animal husbandry and welfare, and there is a prohibition on growth hormones and antibiotics.