"hot wheels" news and stories

The Jones Soda Company has been tempting soda lovers for ten years with flavors from Root Beer and Strawberry to Fufu Berry and Blue Bubblegum. Their unusual - and unusually realistic - flavors have taken them from a small niche company, to a national brand, with lines of organic drinks, energy drinks, popsicles and candy in addition to their famous sodas.

To celebrate a decade of drinks, Jones has put together a new limited edition soda pack. Unlike the somewhat disturbing holiday pack, this one is a winner with all its flavors. It includes Blue Bubblegum and Green Apple sodas, as well as two of the original hits, Raspberry and Pineapple Upside Down sodas. The drinks come with a numbered, special-edition Hot Wheels "replica of the original black and silver-flamed Jones vans," which the company used for distribution in its early days.

There will probably be collectors out there who will not open the box to preserve it for posterity, but if you do get one, you really should taste the Pineapple Upside Down soda. It's light, tangy and delicious, so it's no wonder that fans have been asking for it to be reinstated for so long.

This pack won't be sold in stores, but is available for purchase online.

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When was the last time you had a soft-boiled egg? It doesn't seem like the gently cooked eggs are as popular as they once were, but perhaps, using the same techniques that were applied to fast food advertising, they can regain some of their former popularity. What techniques am I referring to? Trying to appeal to men. Of course, there is no soft-boiled egg coalition, but this particular egg cup, Mr. Egg, is designed specifically for men. Clearly based on the idea of a toy car, the metal-cast cup is chrome plated and has tiny, working wheels.

We recommend accessorizing this "ride" with a side of toast, rather than trying to find miniature rims for the wheels, but feel free to add racing stripes to personalize yours.

[via cribcandy]

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For years and years, the best thing about eating cold cereal in the morning was the fact that toys came in the boxes. They were tiny and cheap, but they were free and that is all that matters when kids are concerned. As sponsors moved their toys to happy meals and cereal companies began cutting costs, the free cereal toys became fewer and farther between. To delight of kids everywhere, and probably more than a few adults, Ford is reviving the tradition of toys in cereal boxes by putting 600,000 Ford Fusion Hot Wheels into boxes of Kellogg's cereal sold at Target stores. No cutting bar codes or collection box tops necessary.

Ford is, of course, trying to promote its mid-sized Fusion by appealing to families with kids. The cereals that have the cars will be Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies, all likely to be consumed by cartoon-watching children on Saturday morning, but the parents will be the ones reading the boxes and learning more about the car. At least, that's what Ford is hoping. The rest of us are just hoping that other companies follow suit.

I need some new x-ray specs.

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