"hostess pie" news and stories

Like Gael over at Pop Culture Junk Mail, I didn't even realize that Hostess got rid of the magician guy who was on the front of their pies since the early 70s. I don't usually buy snack pies anymore, though I do love them (both Hostess and Drake's).

I know that products and companies and logos have to change over the years, but I always feel a little sad when a classic character or design is changed. Really, did the change improve sales? You would think that keeping a classic character would endear a company to loyal customers even more.

Now if someone could answer this question. What exactly was the magician? Was he human? The body shape suggests a banana, or some sort of legless apple slice. Or maybe the Penguin from Batman.