Ask the barista how much milk they go through in one day then next time you go into Starbucks for a latte. At some stores, the baristas probably far to busy to take note of the number of gallons used, but it is safe to say that it is a lot. And with over 5,500 stores in the US, Starbucks must be one of the largest consumers in the country, so the dairy industry will feel the effects of Starbucks decision to drop all dairy containing the artificial growth hormone RBGH. So far, the coffeehouse has hormone free milk at stores on the west coast (Washington, Oregon, Idaho, Alaska, Montana, New Mexico and Northern California) and in New England, or roughly 37% of all of their dairy products. The company is still developing their plan to phase out the milk from the rest of their stores and it is safe to say that it will be a gradual process when it begins.
Representatives from the dairy industry who support the use of the hormone say that it is only a matter of time before Starbucks passes increased costs onto consumers, but supporters of the switch say that more dairy farmers will stop using the hormone as consumers and businesses look for dairy produced without it, keeping prices under control. Starbucks has not said how this change has affected their operating costs, but will say that they are not planning to raise drink prices as a result of the switch.
Although many consumers are concerned with the standard of living of the cows, one of the primary reasons that people buy organic milk is because they are concerned about drinking milk from cows that have been treated with hormones, specifically the growth hormone rBST. The hormone has been in use since 1993 and estimates say that about 22% of cows are regularly treated with it. Only about 3% of the milk market is covered by organic milk and, due to demand and the higher operating costs of organic farms, organic milk can cost consumers twice as much as conventional milk.
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