In case there was ever any doubt, here is further proof that everyone is getting in on the convenience-beverage craze. Hooters has announced that they will be launching a new energy drink this spring, complete with pictures of real Hooters waitresses on the cans. According to their website, there will be regular and sugar/carb-free versions of the drink, in orange and berry flavors, and it will sell for $1.99. Hooters has also announced that the new brand will be sponsoring Casey Kingsland at the NASCAR Craftsman truck racing events, and subsequently selling a whole new line-up of racing merchandise - at the track and at the store. The vice-president of marketing for Hooters, Mike McNeil, said in a statement: "We are very excited to launch this new product into the dynamic energy drink market. When you think of Hooters you think of high energy." Really? Is that really what you think of when you think of Hooters? I'm not so sure.
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