"high end" news and stories

Cook. Eat. Drink. Live. is a premier food event on the scale of Aspen or South Beach being held at Pier 94 in New York City. Thursday October 25th 12pm-5pm, Friday & Saturday October 26 & 27 11am-5pm. This is a foodies wishes come true with an experience unlike any other event; with dishes by New York's top restaurants and over 300 wines, beers, spirits, and champagne from around the world.

You can attend the mini-Oasis day spa, check out the latest models of Ferrari's and Lamborghini's (OK, nothing to do with food, but fun), see the latest culinary and kitchen gadgets, hang out in the cigar lounge with a fine stogie and watch cigar rollers plying their trade, try exotic coffees and teas, and make coffee, chocolate, and tea cocktails.

Watch and learn at fifteen cooking classes a day, five wine-tasting classes, and five mixology classes and attend dozens of workshops as over 40 top culinary talents demonstrate new techniques and top mixologists teach you about and mix for you new, cutting edge cocktails. Take a spice lab and learn to make exciting spice mixes, learn to make sushi, enjoy focused wine tastings and meet the wine makers, take seminars on Aging Wine Gracefully, Terroirs of Sangiovese, Piedmont Beyond Barolo, and Wines of Australia.

There will be a food pavilion, chocolate pavilion, children's pavilion, and more; where you can check out and try cheeses, house cured meats, caviar including Tsar Nicoulai, spices, artisan olive oils, balsamic vinegars, desserts, and sample high end bottled waters at the Water Tasting Event on Friday October 26th at 2pm.

This incredible event is limited to 3,000 guests and it's not cheap, but 5% of all ticket sales will be donated to the Make-A-Wish Foundation. Advanced tickets begin at $200/day ($325 at the door), $400/weekend ($625 at the door). For more information or to purchase tickets, visit www.247365nyc.com. But first go to New York Magazine's Grub Street and get the code for discount tickets courtesy of New York Magazine then when you buy tickets at the site you can enter the code and you will get a reduced rate of $175 a day or $350 for the weekend. I'll see you there.

Shoppers in Atlanta, Georgia may want to take note that Trader Joe's is planning on opening a store within the next 12 months. Unfortunately, representatives from the company have been pretty tight-lipped about a location, but it does say that it will be "midtown" on the Trader Joe's website.

The California chain, as we all are probably well aware by now, is known for offering gourmet foods with a focus on quailty and convenience, at very low prices, often under its own label. Instead of producing all of the products themselves, they work closely with national or global brands that meet their quality standards to get lower prices for shoppers. One of the reasons that this strategy works so well is that the stores have a wide variety of items, but a very limited choice in each category, so once a product makes it into the store, it will not face much, if any, competition for sales. Many products are packaged to serve two or four, making them ideal for busy families or couples.

If rumors can be believed, the company is planning more than one Atlanta location to follow this first store, as well.

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The competitors on Top Chef seem to endlessly complain when they have to work with an ingredient that they didn't make from scratch, repeating ad nauseum that they feel such things - namely, processed foods - are far beneath them. But using commercial ingredients isn't beneath all chefs, not even ones like Jean-Georges Vongerichten and David Bouley. Vongerichten serves his Two-Flavored Stir-Fried Shrimp in a sauce of Hellmann's Mayo and condensed milk. Bouley uses Heinz Ketchup in several sauces, including the one served with his Braised Hawaiian Yellowtail appetizer. Other secret ingredients in chefs' pantries include Gravy Master, Kraft Singles, canned creamed corn and Dr. Pepper.

How are high-end, starred chefs getting away with using ingredients that you could find at a convenience store? The answer is that they don't advertise it the same way that they highlight grass-fed beef and organic tomatoes on their menus.